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Hair Product History Lesson | How Awapuhi Got In Your Shampoo



Paul Mitchell had a great love of the Hawaiian islands and as the story goes, it was during his time there that he learned about the tradition of washing hair with the flower bulbs and juice that was squeezed directly from Awapuhi plants. He went on to discover that Hawaiians had used the fragrant juice of the Awapuhi plant, also known as “shampoo ginger,” to soften and condition their skin and hair for centuries.



Captivated by Awapuhi’s healing powers, he and co-founder John Paul DeJoria, established a self-sustaining, solar-powered awapuhi farm in Hawaii in 1983 to produce the plant for use in their line of hair care products. The facility is completely off the grid, powered by solar energy and uses collected rainwater as its water source, making the farm self-sustaining and minimising its carbon footprint.


All of the Awapuhi used in our products is still organically grown there today. It is harvested and placed in a passive-solar dehydration shed where heat from the sun slowly dries the roots. Once dry, the roots are ground into a fine powder and sent to our state-of-the-art Product Innovation Center (PIC) in Santa Clarita, California for production.


BORN IN HAWAII. MADE FOR LUXURY.

Today, tradition meets technology with proven hair care systems that use innovative blends featuring Hawaiian Awapuhi extract to transform hair at the deepest levels in the luxurious Awapuhi Wild Ginger® collections below.


REPAIR

Repair and replenish hair with the Repair Collection from Awapuhi Wild Ginger®. This line of rich shampoos and intensive conditioners contains the exclusive KeraTriplex® technology to repair and rebuild dry, fragile strands. Awapuhi extract balances moisture for shiny, manageable and healthy-looking hair.


SMOOTH

Smooth and soften hair with the Smooth Collection from Awapuhi Wild Ginger®. This line of smoothing hair care products contains the unique KeraReflect® blend. Abyssinian oil, Awapuhi extract and keratin protein transform frizzy, lackluster locks into soft strands with a MirrorSmooth finish.


STYLE

The modern, high-performance hair styling products in the Awapuhi Wild Ginger® Style Collection feature exclusive KeraTriplex® technology to protect hair while locking in style with the hydrating and restorative benefits of Awapuhi extract.


INDULGE IN ALOHA AT THE SALON

You’ll also find Hawaiian Awapuhi in our two reparative, professional-only treatments. Visit our salon for a transformative Awapuhi Wild Ginger® HydraTriplex™ Treatment or KeraTriplex® Treatment.



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